lululemonĪs we noted in our stand-alone piece earlier this week, lululemon’s We Made Too Much Markdown event has it all: shoes, fleeces, leggings, parkas, and more, all on huge discount. Take an extra 30% off men’s and women’s sale items from Gymshark for up to 60% off savings, including tanks, shirts, shorts, leggings, sweatbands, and more for a limited time. Read on, click through, and get ready to sweat. If the prospect of self-improvement isn’t enough to get you to the gym, how about a little vanity? Don’t you want to show off your new joggers?īelow, we’ve rounded up our favorite sales on apparel and equipment sales, navigable by the buttons below, or just by scrolling through. Luckily, your favorite athletic-wear and equipment brands are clued into this yearly cycle, and many of them are on sale for the occasion. In our experience, hitting the gym has never felt better than in a new pair of duds: maybe a pair of shiny new sneakers, a slick new breathable tee, and a perfect-fit headband, Time to revamp the regimen, or, in the case of New Year’s Resolution’ers, to invent the regimen entirely. We’re not sure if that’s an official designation yet, but give it a little time, it’ll catch on. Whether it’s your New Year’s Resolution, or you’ve just taken some time off from working out during the holidays (and who would blame you?), this week is National Long Deep Sigh Before You Get Back on the Horse Week. The first visit to the gym of the New Year won’t feel good, but we promise it’ll get better from there. Stock up and save 43% on this 68-Pack of AA batteries from Amazon BasicsĬhance The Rapper is coming to Brooklyn. Late summer savings: Save $200 off this last-minute portable AirCon from Black + Decker today on Amazon “we are for people who constantly push themselves to those extremes, we can’t in good conscience support the ‘new year, new me’ movement that happens every January.” Labor Day sale of 2023: Save on laptops, printers, more Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. Whether you agree, it’s bang on brand and very smart. ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out.
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